Many video content creators aren’t aware of the opportunities they have by using their content in combination with Google Rich results. One of those examples is Video content and VideoObject structured data. Let’s assume that you are a video content creator on YouTube. Your videos get automatically crawled and indexed in Google Search. You are … Read more

Search engine optimization is the act of making sure that your website is search engine friendly. In other words, it’s a process of modifying or updating a website in such a way that it will be able to rank higher in the search engines for certain keywords. The first step to optimizing a website is … Read more

In the last three months, one “small” change on our company website helped us get 250k new clicks from search organically. It was mind-blowing for me. Everything started this February when I decided to experiment with structured data on a high traffic website. I implemented basic markup in one of our websites. When I say … Read more

I didn’t like SEO before BERT happened. I didn’t like the concept of keywords, buying backlinks, wording to get bigger articles, and adding stock photos to enrich this BS content. Just a few years ago this and much more were needed to compete with black hats on the market. That’s why I refused to go … Read more